Poblana
A bakery rooted in tradition in El Paso, Texas. A clean rebrand to lend a small business a more elevated look while retrieving its original essence as a Mexican pastry-shop.
Undermonkeys
A soft visual identity for a kids’ underwear brand. Softness & sustainability are the central tenets of the brand, which shine through in the pastel Mediterranean visuals.
Seaster
A rebellious visual identity that puts females in the spotlight of a male-dominated industry.
Petri’s
A chic brand for a veterinarian’s line of dog accessories.
Greenlight
Greenlight, a London-based organisation that provides medical support to the homeless, This rebrand emphasises its core values—light, community, and love—using the “ee” of its logo. For opportunities to volunteer or donate, visit hillsong.co.uk/greenlight.
Pelosín
“Professional yet approachable”, designing the essence of Pelosín’s veterinary brand identity.
Cueva
An identity with a contemporary edge for an electrical engineer consultancy.
Olivia Oil
One of my first and favorite projects, Olivia Oil is a vibrant olive oil brand inspired by Southern Spain. The “O” in “Olivia” transforms into the head of a Sevillana dancer, complete with a traditional curl, bringing Olivia to life as a charismatic mascot that encapsulates the brand’s identity.